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我国的科技水平正处于不断飞速的发展之中,在广告界,科学技术水平高的广告呈现出不断增加的趋势,而且涌现出许许多多优秀的设计作品。而广大观众的审美也在不断提高,因此想要用广告吸引人们的眼球,就必须将各项先进的技术融合进广告中,并在广告中细腻的运用这些技术。比如平面规划、动漫设计与标志设计等技术。在现实工作生活中,平面规划与各项设计内容有着千丝万缕的联系,本文就平面规划和设计的有机融合进行研究,并提出几点建议。
The level of our country’s science and technology is in rapid development. In the advertising field, the advertisements with high levels of science and technology show an increasing trend, and many excellent designs have emerged. The audience’s aesthetic is also constantly improving, so you want to use ads to attract people’s attention, we must integrate the advanced technology into the ads, and use these techniques in the ads. Such as plane planning, animation design and logo design and other technologies. In the real work and life, the planning of the plane is inextricably linked with the contents of the design. In this paper, the organic integration of the plane planning and design is studied and some suggestions are put forward.