网络舆情的监测和分析,是中国互联网发展中一项崭新、却又十分重要的业务。网络舆情研究是在网络舆论影响不断增强的时代背景下产生和发展起来的。本文以网络舆情、网络视听舆情为基础展开,结合现下的软件舆情监测系统,分析并对比与人工监测的差别,探索建立舆情分析系统的必要性与重要性。 Monitoring and analysis of Internet public opinion is a brand new but important business in China’s Internet development. Internet public opinion research is produced and developed under the background of the ever-increasing influence of internet public opinion. This article is based on internet public opinion and internet audio-visual public opinion, combining the current software public opinion monitoring system, analyzing and contrasting the difference with manual monitoring, and exploring the necessity and importance of establishing public opinion analysis system.