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随着经济的发展和居民收入水平的提高,我国旅游业已经进入旅游活动多元化时期,尤其是休闲旅游为广大旅游爱好者所追捧。我国休闲旅游从无到有,从不成熟到不断完善的过程,其发展态势逐渐走向家庭化、大众化、多元化等。休闲旅游产品的形式也越来越多,如主题公园、农家乐、产业休闲旅游、体育休闲旅游、专项休闲旅游、购物休闲旅游等。但旅游者对休闲旅游的认识、休闲旅游产品结构、休闲旅游产品的配套设施、休闲旅游客源的市场定位等方面仍存在不少问题,还需不断进行完善和提高。
With the development of economy and the increase of residents’ income, China’s tourism industry has entered a period of diversification of tourism activities, especially the leisure tourism is sought after by most travel enthusiasts. China’s leisure travel from scratch, from immature to continuous improvement of the process, its development trend gradually toward family, popular, diversified and so on. Leisure tourism products in the form of more and more, such as theme parks, farm music, industrial leisure travel, sports leisure travel, special leisure travel, shopping and leisure travel. However, there are still many problems that tourists face in terms of leisure travel, the structure of leisure travel products, the supporting facilities of leisure travel products, and the market orientation of leisure tourists. The problems still need to be constantly improved and improved.