当代优秀企业成功的“秘密武器”之一,就是企业形成了颇有时代、民族特色和个性品味的企业文化。在激烈的市场经济竞争中,由王效金领衔的古井酒厂可谓业绩辉煌。其成功就在于具有独到管理思想的古井文化。长期以来,企业一般偏重于带有强制色彩的刚性管理,只强调遵守和服从,只重视依靠“铁腕”和权力的传统管理方式。而古井文化则是在研究人们心理和行为规律的基础上,采用“以人为本”的管理方式,即信任-指导-感化-自控的方式。这种管理理论以人性善为基础和前提,认为人的本性是善良美好的,愿承担责任,人的智慧潜能蕴藏丰富。因而主张采用说服教 One of the keys to the success of contemporary outstanding enterprises is that the enterprise has formed a corporate culture with quite a time, national characteristics and individual taste. In the fierce competition in the market economy, Gui Jing Winery led by Wang Xiaojin can be described as brilliant performance. Its success lies in the ancient culture with unique management thinking. For a long time, enterprises generally focused on the rigid management with mandatory colors, only emphasizing compliance and obedience, and only emphasized on the traditional method of management based on “iron hand ” and power. Gujing culture, on the other hand, is based on the study of people's psychological and behavioral laws and adopts the management mode of “people-oriented”, that is, the way of trust, guidance, probation and self-control. This kind of management theory takes the goodness of human nature as the foundation and premise, considers that the human nature is good and beautiful, is willing to assume the responsibility, and the human potential of wisdom is rich. Thus advocated the use of persuasion