“谋而后战”是兵法中的重要策略，商战如兵战，在市场竞争中，要取得好的经营业绩，谋而后战显得更为重要。事实证明，只有那些重视经营谋略的企业才会取得最佳经济效益。美国肯德基炸鸡打入中国市场的一个重要经验，就是在广泛收集信息的基础上进行科学决策。起初，该公司派 “Seeking and fighting after war” is an important strategy in the art of war. In the market competition, if we want to achieve good business performance and seek after-battle the war is even more important. Facts have proved that only those who focus on business strategy of business will achieve the best value for money. One of the important experiences of KFC fried chicken entering the Chinese market is making scientific decisions based on extensive information gathering. At first, the company sent