论述了专栏策划的4条原则及实现策划目标的措施。在当前期刊竞争激烈的情况下,要使期刊更好地生存与发展,增强办刊的策划意识尤为重要。 Discusses the four principles of the column planning and measures to achieve the planning objectives. Under the current situation of intense competition in journals, it is particularly important to make journals to survive and develop better and to enhance the planning consciousness of journals.