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会展策划是会展经济管理专业一门占有核心地位的课程,几乎所有的会展专业都会开设这门课程,根据各学校的教学目标不同,对会展策划教学的方式也不尽相同,本文旨在探讨高职院校的会展经济专业中会展策划与管理课程的教学模式,并对教学体系进行改革,努力打造订单式的培养棋式,以达到满足用人单位对应用型人才的需求的目的。
Convention and Exhibition Planning is a center of economic management of exhibition economy occupies the core status of the curriculum, almost all the convention and exhibition professionals will open this course, according to the different teaching objectives of each school, the planning of the exhibition planning methods are not the same, this paper aims to explore the high Vocational education in convention and exhibition economy professional exhibition planning and management of the teaching mode, and the teaching system reform, and strive to create an order-based training chess, in order to meet the employing units of the application-oriented talents needs.