随着科技发展日新月异,传播手段层出不穷,传统媒体与新媒体之间日益融合互通,尽管还没有一个权威的、精准的定义,全媒体却在全球传播领域的实践中日复一日发展着它的内涵。十多年来,全媒体经历了从多媒体、跨媒体到融合媒体的演化过程。时下普遍的共识是,全媒体不仅包括电视、广播、电影、音像、报纸、杂志、出版、网络、手机、iPad、户外路牌等各类传播工具,而且还涵盖 With the rapid development of science and technology and the endless spreading of means of communication, the traditional media and new media are becoming increasingly integrated and interoperable. Although there is no definitive definition of authoritative and precise media, all media have been developing it day by day in practice in the field of global communications Connotation. For more than a decade, the whole media has experienced the evolution from multimedia to cross-media to converged media. The general consensus nowadays is that all media include not only all kinds of communication tools such as television, radio, film, audio and video, newspapers, magazines, publishing, internet, mobile phones, iPads and outdoor signage, but also