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从最一般的意义说,商业竞争,最根本的是争夺顾客,所以,生产厂家与经销商家的主要立足点,就是寻找顾客,特别要寻找最好的顾客。 寻找最好的顾客,首先要确立善待顾客的理念。1990年4月,中泰合资南通正大畜禽水产有限公司在江苏落户。创业伊始,公司确立输入“草根化”理念,即“不抢农民应得的利益,不把自己应承担的风险转嫁给农民,帮助农民致富,培育自己赖以生存和发展的广阔天地。”南通正大公司的“草根化”理念,很值得其它企业效法。对企业来说,顾客是企业之树赖以生
In the most general sense, the most fundamental aspect of commercial competition is to compete for customers. Therefore, the main standpoint of manufacturers and distributors is to look for customers and especially to find the best customers. To find the best customers, we must first establish the concept of treating customers. In April 1990, China-Thai joint venture Nantong Zhengda Livestock and Poultry Aquaculture Co., Ltd. settled in Jiangsu. At the beginning of the venture, the company established the concept of inputting “grassroots”, that is, “do not grab the benefits that farmers deserve, don’t transfer the risks that they should bear to farmers, help farmers to become rich, and cultivate a vast world where they rely on for survival and development.” Nantong Zhengda’s “grassroots” concept is worthy of other companies to follow. For businesses, customers are the tree of the company