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要求微电影一鸣惊人,谈何容易?:回首2015年,包括微电影在内的视频广告发展越来越主流。根据一份关于视频广告的白皮书显示,视频广告的投放已超过综合门户,成为广告主最青睐的网络广告投放形式。但问题是,面对爆发的互联网视频广告,如何接近用户并虏获芳心,许多广告主都感到头疼。这一年,你对微电影以及视频广告有什么新感受?:病毒视频以及微电影等等,都成为广告主乐于尝试的新形式。不过在现阶段,很多广告主衡量微电影价值的第一要素,是按照广告的效果来评价,而不是按照品牌文化的战略。其实微电影在很多情况下起的是潜移默化的作
Asked the micro-movie blockbuster, easier said than done ?: Looking back 2015, video ads, including micro-movies, more and more mainstream. According to a white paper on video advertising, video ads have outperformed the general portal and become the preferred online ad placement for advertisers. But the question is, in the face of the outbreak of Internet video advertising, how to approach the user and capture the heart, many advertisers feel a headache. This year, what are your new thoughts on micro-movies and video ads ?: Viral videos and micro-movies have all become new forms advertisers are willing to try. However, at this stage, many advertisers measure the value of micro-film the first element is to evaluate the effectiveness of advertising, rather than follow the brand culture strategy. In fact, in many cases micro-film plays a subtle effect