产品质量是品牌的基础,是品牌生存和发展的“生命线”。随着国内剩余经济时代的来临,市场上商品多了,消费者就要选择低价质高的品牌产品,消费者没有选择的产品,最终将被无情地淘汰。利用品质来拓展市场,争取品牌,提高经济效益是所有企业为适应日趋激烈的市场竞争而采取的一种有效手段,创造品牌离不开产品的质量。 Product quality is the basis of the brand, brand survival and development “lifeline ”. With the advent of the country’s remaining economic era, more goods on the market, consumers have to choose low-cost high-quality brand products, consumers have no choice of product, will eventually be mercilessly eliminated. The use of quality to expand the market, to win the brand, improve economic efficiency for all enterprises to adapt to the increasingly fierce market competition to take an effective means to create the brand is inseparable from the quality of the product.