论文部分内容阅读
啤酒和尿布之间有什么联系?一般人听了上述问题,准会觉得二者风马牛不相及。然而,一家美国百货零售公司不久前却发现了二者之间的“商业链条”。这家美国公司在对大量新生的三口之家周末家庭采购记录进行分析后发现,啤酒和尿布的购买时间和购买主体有着惊人的相仿性。众所周知,啤酒是成年男子的杯中物,尿布则是婴儿的必需品,喝啤酒的人是不带尿布的,带尿布的人也不可能喝啤酒,二者看似难以发生商业联系。客户资料的细化分析揭穿了其中的秘密:原来,美国大量的年轻母亲在周末都喜欢放松一下身
What is the relationship between beer and diapers? Most people listen to the above questions, may find both irreconcilable. However, a U.S. department store retailer recently discovered the “commercial chain” between the two. The American company, analyzing the family buying records of a large number of new-born family of three at weekends, found that the buying time for beer and diapers was strikingly similar to that of purchasers. As we all know, beer is a cup of adult men, diapers are baby’s necessities, people who drink beer is not diapers, people with diapers can not drink beer, the two seem to be difficult to make business contacts. The detailed analysis of customer data exposes the secret: the original, a large number of young mothers in the United States like to relax over the weekend