2001年初,风神轮胎股份有限公司提出了“实施名牌战略,加快企业发展”的工作方针和“打造一流品牌,创建一流企业”的工作目标。四年来,该公司大力加强名牌的培育、宣传和保护工作,使企业走出了一条成功的品牌兴企之路。把一个以传统斜交胎为主、连续三年效益大幅度下滑、有近三 In early 2001, Aeolus Tire Co., Ltd. put forward the working principle of “implementing the famous brand strategy and accelerating the development of the enterprise” and the goal of “building the first-class brand and creating the first-class enterprise”. In the past four years, the company vigorously strengthened the cultivation, promotion and protection of famous brands and enabled the enterprises to walk out of the road of a successful brand enterprises. Put a traditional bias-based childbirth, a substantial decline in efficiency for three consecutive years, nearly three