亲和力,通俗地讲就是报纸对读者的吸引力、影响力、号召力。亲和力应是报纸一种与生俱来的品质。地市党报在这方面有着天然优势。采编人员就生活在城市中,百姓生活的酸甜苦辣,能在第一时间感知到。但是,不少地市党报由于对党报指导性、权威性的理解片面、僵化,版面上官话、套话太多,从而大大降低了报纸的亲和力。所以,地市党报在保持固有的权威性和公信力优势的同时,要嫁接晚报、都市报的长处,在增强亲和力上多下些功夫。 Affinity, in a nutshell, is the appeal, influence, and appeal of newspapers to readers. Affinity should be an innate quality newspaper. City party newspaper in this area has a natural advantage. Editors to live in the city, the ups and downs of people’s lives, can be perceived in the first time. However, due to the unilateral and inflexible understanding of the party newspaper, many party newspapers in the prefectures and cities have greatly reduced the affinity of the newspaper because of their unilateral and inflexible understanding of the party newspaper and the excessive use of mandarin on the forums. Therefore, the municipal party newspaper to maintain the inherent advantages of authority and credibility at the same time, we must grafting Evening News, Metropolitan News strengths, in enhancing the affinity for more effort.