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2005年5月3日,中共中央台湾事务办公室主任陈云林先生授权宣布,大陆有关方面将于近期开放大陆居民赴台旅游。5月20日,国家旅游局新闻发言人张坚钟就此向媒体通报了相关情况。自此,赴台旅游成为两岸旅游界同仁讨论的热点,开启了大陆居民赴台旅游和大陆旅游企业开拓台湾市场的高潮。本文将以武汉旅游市场为样本,重点阐述内地旅游界面对现势状况应如何做好应对准备并提出相关建议以供参考。
On May 3, 2005, Mr. Chen Yunlin, director of Taiwan Affairs Office of the Central Committee of the Communist Party of China, authorized to declare that relevant mainland authorities will soon open mainland residents to Taiwan for tourism. On May 20, Zhang Jianzhong, spokesman for the National Tourism Administration, informed the media about the situation. Since then, traveling to Taiwan has become a hot topic of discussion among colleagues in the tourism industry across the Taiwan Strait, opening up the climax of mainland residents’ travel to Taiwan and mainland travel enterprises to open up the Taiwan market. This article will take the tourism market in Wuhan as a sample, highlighting how the tourism interface in the Mainland should prepare for the current situation and make relevant suggestions for reference.