广告管理指对广告活动及广告业的计划、协调、控制和服务。广义的广告管理大体上包括五个方面:政府管理、行业自律、广告经营者内部经营管理、企业广告管理、社会营销管理。广告管理是国家管理经济的行为之一,是我国工商行政管理体系的组成部份。其内容主要包括:A.根据国民经济和社会发展,制定广告行业的发展规划;B.依法制订各类广告的 Advertising management refers to the planning, coordination, control and service of advertising activities and advertising industry. Broadly defined advertising management generally includes five aspects: government management, industry self-regulation, internal management of advertising operators, business advertising management, social marketing management. Advertising management is one of the national economic activities, is an integral part of China’s industrial and commercial administrative system. Its contents mainly include: A. According to the national economic and social development, development of advertising industry development planning; B. According to the law to formulate various types of advertising