因互联网应运而生的网络文学已经成为信息传播的重要媒介,网络信息传播促进了网络化的文体与写作的发展。本文从传播学理念以及网络文体的概念和特点出发,分析了网络文体兴起的原因以及存在的问题,并提出建议。 Internet literature emerged as the Internet literature has become an important medium for information dissemination, network information dissemination has promoted the development of network style and writing. Based on the concept of communication and the concept and characteristics of network style, this article analyzes the reasons and existing problems of the rise of network style and puts forward some suggestions.