论文部分内容阅读
上海《立报》是上世纪30年代一份极具代表性的小型报纸。《立报》的大众化办报方针、精编主义的编辑特色、品牌化战略等独到的小型报思想是其取得成功的根源。本文对其《小型报》思想进行深入分析,并探索这一思想对中国当代都市报的启示。
Shanghai “Li” is a representative of the 1930s a small newspaper. The prevailing origins of the newspaper’s popularization of the newspaper, the editorial characteristics of the elaborationist and the unique mini-newspaper thought of the brand strategy are the root causes of its success. This article carries on an in-depth analysis of his “mini newspaper” thought and explores the enlightenment of this thought to the contemporary Chinese newspaper city.