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意大利产业区经济与浙江有着十分相似的特点,都是以普通的劳动密集型制造业为主,以中小企业为主,以低成本的传统日用消费品生产为主。但是,意大利的名牌为何有如此大的吸引力?在国际市场上,意大利产品为何有如此强的竞争力?近期,笔者有机会到意大利进行了考察,耳闻目睹,感触颇深。
The industrial zone in Italy enjoys very similar characteristics with that of Zhejiang. Both are dominated by ordinary labor-intensive manufacturing industries, mainly by small and medium-sized enterprises, and low-cost traditional consumer goods. However, the reason why the Italian brand has such a great attraction? In the international market, the Italian products are so competitive? Recently, I have the opportunity to visit Italy, I saw and heard, deep feelings.