电视机作为一种高档耐用的消费品已日益成为我国普遍消费者家居中一道不可或缺的风景。许多消费者在初购或更新时往往以质量和价格作为前提。但是目前的市场让很多消费者感到不解:经过一轮价格战,很多品牌已到了相当低的销售价位,而国内一些知名品牌:如长虹等名优彩电在原来比普通彩电售价稍高的基础上,价格又稳中有长。这些国有名牌在生产经营上已基本实现在科学化、自动化、高效率的大规模经营,为何价 TV as a high-grade durable consumer goods has increasingly become an indispensable landscape in China’s consumer market at large. Many consumers in the initial purchase or update often quality and price as a prerequisite. However, many consumers are puzzled by the current market. After a round of price wars, many brands have reached fairly low selling prices. Some well-known domestic brands, such as Changhong and other famous color TVs, are slightly higher than the average color TV On the price is steady and long. These state-owned famous brands in the production and operation has basically been achieved in a scientific, automated, high-efficiency large-scale operation, why the price