随着市场经济的发展,一种新的商品流通经营方式和个人经济交往形式在一些经济比较发达的城镇和企业出现了,这就是流通企业或个人通过合同契约形式,取得生产企业产品的代理销售权。 一、代理制是中小企业成功走向市场的最佳“法宝” 市场竞争离不开营销战略的组织实施,中小企业制度创新和组织创新只是为中小企业参与市场竞争创造基础性条件,而制定恰当的营销战略才是参加市场竞争的指南。处于不同市场地位的中小企业,在其创新中应该采取不同的竞争战略战胜对手。 营销代理制模式能为生产和消费之间构建新的桥梁,对优化资源配置起了积极的媒介作用,对个人经济的互利互惠也起了良好的促进效果。代理制是现代市场经济的产物,它是随着市场经济的产生而产生,也随着经济流通市场的利益格局的调整而调整。在现代市场经济条件下,激烈的市场竞 With the development of the market economy, a new form of commodity circulation and personal economic exchanges has emerged in some well-developed cities and towns and enterprises. This is the case in which the circulation enterprises or individuals obtain the agency sales of the products of the manufacturing enterprises through contracts and contracts right. First, the agent system is the best “magic weapon” for small and medium-sized enterprises to successfully enter the market Competition in the market can not be separated from the implementation of the marketing strategy. The system innovation and organizational innovation of SMEs only create the basic conditions for SMEs to participate in market competition, Marketing strategy is to participate in market competition guide. Small and medium-sized enterprises in different market positions should take different competitive strategies to defeat their rivals in their innovation. The agency model of marketing can build a new bridge between production and consumption, play an active role in the medium of optimizing the allocation of resources, and play an excellent promoting role in the mutual benefit of the individual economy. Agent system is a product of modern market economy, which is generated with the emergence of a market economy and also adjusted with the adjustment of the interest pattern of the economy circulation market. In the modern market economy, fierce market competition