随着博客的出现,一些个人和企业逐渐开始探索和利用这一新兴的模式进行营销活动,并使其很快发展成为网络营销的一个新生力量,成为企业营销活动的一个亮点。博客营销从一开始就具有自己独特的特点和优势,并为众多企业和个人以不同的形式加以应用,产生了相关的效益,本文主要阐述博客营销的特点和如何实施博客营销,并通过成功的博客营销案例说明博客营销在网络营销中的具体应用和独特魅力。 With the advent of blogging, some individuals and enterprises are gradually beginning to explore and make use of this emerging model to carry out marketing activities and to rapidly develop them into a new force in network marketing, becoming a highlight of the marketing activities of enterprises. Blog marketing from the very beginning has its own unique characteristics and advantages, and for many businesses and individuals in different forms to be applied, resulting in the relevant benefits, this article describes the characteristics of blog marketing and how to implement blog marketing, and through the successful Blog marketing case illustrates the specific application and unique charm blog marketing in network marketing.