传统的营销策略四要素是“产品”、“定价”、“渠道”、“促销”。现在看来,如果要推行一个牌号或保持一个牌号地位,仅靠这四个要素作为基础,那将是不充分的,特别是处在目前世界广告喧闹包围的情况之下。据哈佛营销服务公司总裁斯蒂芬·哈佛的意见:如要保持竞争性锋刃,那就必须加上一个P——(即Perception The four elements of the traditional marketing strategy is “product ”, “pricing ”, “channel ”, “promotion ”. It now seems that if a brand is to be introduced or maintained as a brand, it would not be sufficient to rely on these four elements alone, especially in the noisy surroundings of the current global advertising. According to Harvard Marketing Services President Stephen Harvard's advice: To stay competitive, you have to add a P - (Perception