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提高地方综合性年鉴的质量 ,搞好发行工作 ,最大限度地提高年鉴的社会效益和经济效益 ,是年鉴事业赖以生存和发展的出路。近几年来 ,全国各地的年鉴事业飞速发展 ,但随着全国经济宏观环境的偏紧 ,企业困难重重 ,造成年鉴广告宣传面缩小 ,购书积极性不高 ;又由于各地区各部门各
Improving the quality of local comprehensive yearbooks, doing a good job of issuing books and maximizing the social benefits and economic benefits of the Yearbook are the outlets on which the Yearbook business depends for its survival and development. In recent years, the business of Yearbook in various parts of the country has been developing rapidly. However, with the tightening of the national macroeconomic environment, enterprises have been facing many difficulties, resulting in the narrowing of advertising coverage and the lack of enthusiasm in book purchasing. Moreover,