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5月8日,国家局下发了《关于推广“打开有礼”数据库营销项目的通知》,决定在全国范围推广广东局“打开有礼”数据库商函产品,力争进一步拓展数据库营销市场,做大、做强商函数据库营销品牌。“打开有礼”专题邮简主要用于餐饮、零售、购物、金融、保险等行业的产品推广和销售,在内页印制相关优惠信息,突出以“礼”为主,吸引收件人打开并使用,形式可为优惠券、赠券、打折券、组合礼券等。各地市局在开展数据库商函营销的过程中,结合本地的实际,都进行了一些有益的尝试,为“打开有礼”数据库营销活动的推广奠定了良好的发展基础。
On May 8, the State Bureau issued a Notice on Promoting the Opening of a Polite Database Marketing Project, and decided to popularize the “open polite” commercial database products of the Guangdong Bureau nationwide and strive to further expand the database marketing market. Strong business database database marketing brand. The “Open Polite” feature is mainly used for product promotion and sales in the catering, retail, shopping, finance, insurance and other industries. The relevant information is printed on the inside page, highlighting the principle of “courtesy”, attracting recipients to open and Use, in the form of coupons, coupons, discount coupons, gift vouchers and more. In the course of carrying out the marketing of database sales by database, the local municipal bureaus have carried out some useful attempts in light of local conditions and laid a good foundation for the promotion of the marketing activities of “open and polite” databases.