品牌最初出现是作为商品的标记,发展到现在,不仅代表了产品或企业的名称,还反映了企业经营理念、附加价值、文化内涵、无形资产等。实践证明,一个成功的金融品牌在提高自身信誉度、提升客户忠诚度、促进业务持续发展方面起着其他营销手段不可替代的作用。所以,在近年来银行产品 The initial appearance of the brand is as a mark of the product. Up to now, the brand not only represents the name of the product or the enterprise, but also reflects the business philosophy, added value, cultural connotation and intangible assets. Practice has proved that a successful financial brand plays an irreplaceable role in other marketing methods in enhancing its own credibility, enhancing customer loyalty and promoting business continuity. So, in recent years, banking products