“走出去”是一个政府意味很浓的词汇,代表着政府鼓励各行业打入国际市场的政策导向,但是“走出去”不是一厢情愿的事,怎样“走出去”、拿什么东西“走出去”则需要各行各业自己去探索。自2004年国家开始大力扶持动画产业以来,中国动画取得了举世瞩目的发展,与此同时,部分中国动画也在国际播出版权交易方面取得了成果,据相关部门统计,2011年全年,我国共实现动画片出口约20万分钟, “Going out ” is a very strong government term, which represents the government’s policy guidance to encourage various industries to enter the international market. However, “going out ” is not wishful thinking, and how “go out ”, take What “Going out ” you need to explore all walks of life. Since the state began to vigorously support the animation industry in 2004, China Animation has made remarkable achievements in the development of animation. At the same time, some Chinese animation has also made achievements in the international broadcasting of copyright transactions. According to relevant statistics, in 2011, China A total of about 200,000 minutes of cartoon export,