随着科学技术的发展和互联网的兴起,传统的线下实体店的发展受到了冲击,因此O2O营销模式也逐渐成为各个商家争先选择的主流营销模式。以易太便利店为样例,基于对易太便利店发展近况的分析,将易太便利店与O2O营销模式相结合,阐述将传统易太便利店转型成新型O2O易太便利店的具体措施。并针对此中可能出现的问题,提出一些有操作可能性的建议。 With the development of science and technology and the rise of the Internet, the development of traditional offline physical stores has been hit. Therefore, the O2O marketing mode has gradually become the mainstream marketing mode that various businesses choose first. Taking Easyy Convenience Store as an example, based on the analysis of the development of Easyy Convenience Store, this paper combines Easyy Convenience Store and O2O marketing model to elaborate on the specific measures to transform traditional Easyy Convenience Store into a new O2O-Easy Convenience Store . And for the possible problems in this, put forward some suggestions for the possibility of operation.