移动互联时代的到来改变了我们的生活,图书营销模式也随之产生深刻的变化,墨守成规将使出版社面临被动,只有主动变革才能适应时代的要求并得以发展。精确营销成为这个时代最佳营销方式之一,出版社应该主动、合理、广泛运用,以达到良好的营销效果。 The advent of the era of mobile Internet has changed our lives, the book marketing model also will have a profound change, stick to the rules will make publishers face passive, only active change in order to adapt to the requirements and development of the times. Accurate marketing has become one of the best marketing methods of this era, the publisher should take the initiative, reasonable and widely used in order to achieve good marketing results.