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文章设计了基于创新过程的数字出版企业创新能力评价指标体系与评价方法,对北京地区部分数字出版企业创新能力进行了调查评价,结果表明多数企业对自身创新能力比较认可,企业对产品创新能力中的技术人员技术能力,技术创新、学习能力中的技术引进能力,市场营销能力中的客户关系管理能力以及战略管理能力中的对自身优劣势的理解能力评价较好,但对组织能力的整体评价偏低。最后提出了北京地区数字出版企业创新能力的提升建议。
The paper designs the evaluation index system and evaluation method of innovation ability of digital publishing enterprises based on the innovation process, and makes an investigation and appraisal on the innovation ability of some digital publishing enterprises in Beijing. The results show that most enterprises recognize their own innovation ability more and more, Of the technical ability of technical personnel, technological innovation, ability to introduce technology in learning ability, customer relationship management ability in marketing ability, and strategic management ability to better understand their own strengths and weaknesses, but the overall evaluation of organizational capacity Low. Finally, it puts forward suggestions for improving the innovation ability of digital publishing enterprises in Beijing.