品牌问题两人谈编者按：本文对品牌问题的讨论尤其是对传统建材产品的品牌问题提出了较为深刻的见解。那么对于占我们行业比重较大的传统建材产品来说，是否企业形象的树立比品牌形象更重要呢？希望您读过本文后，也能加入我们的讨论……什么是品牌？什么是名牌？主持人：... Editor’s Note: This article discusses brand issues, especially the traditional building materials products, the brand made a more profound insights. So for the proportion of our industry accounted for the larger traditional building materials products, whether the establishment of corporate image more important than the brand image? Hope you have read this article, can also join our discussion ... What is the brand? What is a brand name? host:...