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2001年下半年的中国电视媒体处在变革和行业振荡之中,而2002年电视经营在竞争和碰撞中稳步前进,在2002年全国广告经营整体不利的形势中,南方电视传媒的广告创收全面提升,一个全新的电视传媒——高地正在南方凸现。媒体碰撞新格局 2001年7月,中国广播电视行业在全国范围内的有线、无线合并大潮后,南方广东珠三角地区的电视媒体变化最为显著:一是强势的电视传媒集团、新闻集团的星空卫视、美
In the second half of 2001, the Chinese television media was in the process of transformation and industry turmoil. In 2002, the television operation steadily progressed in the competition and collision. In the overall adverse situation of the national advertising operation in 2002, the advertising revenue of the Southern TV media was promoted in an all-round way , A brand new television media - the Highlands are striking south. New pattern of media collision July 2001, China’s radio and television industry in the nationwide wired and wireless merger tide, the Pearl River Delta in southern Guangdong TV media changes the most significant: First, the strong television media group, News Corp. Star TV ,nice