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2012年12月份广告市场整体刊例投放金额约为767亿元人民币,同比上升1%,排除刊例价等因素后,整体广告市场投放量基本与2011年同期持平。具体到各个行业,情况差别较大,其中饮料、食品、房地产行业同比增长显著,服装及饰品、零售及服务、汽车、化妆品行业同比下降幅度较大。环比方面,整体市场增长10%,除化妆品、房地产行业有所下滑外,多数行业均环比上升,其中以饮料、家居用品和食品行业的增长幅度最大。本月排名前十的行业与上月基本相同,饮料行业从上月的第三位跃居至本月榜首,食品行业位次略有上升;排名前三的行业依旧是饮料、化妆品和药品及健康产品。
In December 2012, the total advertising market launch volume was approximately RMB76.7 billion, up 1% year-on-year. Excluding the publication prices and other factors, the overall advertising market volume basically unchanged from the same period of 2011. Specific to various industries, the situation is quite different, including beverage, food, real estate industry increased significantly over the same period, clothing and accessories, retail and services, automotive, cosmetics industry, a larger decline year on year. On a monthly basis, the overall market increased by 10%. Except for cosmetics and real estate sectors, most industries saw a sequential increase. Among them, the beverage, household products and foodstuff industries recorded the largest growth. The top ten industries in this month were basically the same as last month. The beverage industry jumped from the third in last month to the top of this month with a slight increase in the food industry. The top three industries remained beverages, cosmetics and pharmaceuticals Health products.