名牌产品系指该产品的行销区域内,已为广大交易者、消费者所熟知和信赖,并经权威机构认定的信誉较高,有一定知名度的商品。名牌产品可以依其享誉程度和范围分为地方名牌产品、全国名牌产品和国际名牌产品,分别指在地方、全国、国际范围内享有盛誉的名牌产品。 Brand-name products refers to the products in the marketing area, for the majority of traders, consumers are well-known and trusted, and recognized by the authority of the higher credibility, a certain well-known products. Famous brand products can be divided into local famous brand products, national famous brand products and international famous brand products according to their reputation and scope, which refer to famous brand products that are prestigious in local, national and international markets respectively.