三五年前,″数字媒体″和″奢侈品″还被很多人认为是一对悖论。以″精英″、″独特″为立命之本的奢侈品,在某种意义上认同的是″隔离″,用购买能力将大部分普通人拦截在外,从而使得购买者有″独特″之感。但数字媒体骨子里带有的″平民″、″草根″、″接地气″等气质,和奢侈品的气质貌似相悖。不过,数字化营销风潮如滚滚洪流,不可逆转。时至今日,持此悖论观点者已经越来越少了。 Thirty-five years ago, “digital media” and “luxury goods” were also considered by many as a paradox. In the sense of being “elitist” and “unique”, luxury goods, which are based on the order of their own accord, are “isolated” in the sense of being able to intercept most ordinary people with purchasing power, thereby giving buyers a “unique” feeling. However, the digital media with “civilians”, “grassroots”, “grounded atmosphere” and other temperament, and looks similar to the luxury temperament. However, the trend of digital marketing such as rolling torrent, irreversible. Today, people who hold this paradox are getting fewer and fewer.