An analytical variational method for the ground state of the biased quantum Rabi model in the ultra-strong coupling regime is presented.This analytical variational method can be obtained by a unitary transformation or alteatively by assuming the form of the ground state wave function.The key of the method is to introduce a variational parameter λ,which can be determined by minimizing the energy functional.Using this method,we calculate the physical observables with high accuracy in comparison with the numerical exact ones.Our method evidently improves over the widely used general rotating-wave approximation (GRWA) in both qualitative and quantitative aspects.