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今年6月,杰克·韦尔奇将被有关商业机构邀请来华。据说应邀参加对话的中国企业家都要买门票,甚至前来采访的记者也不能够免票。这让我想起不久前,《营销管理》作者菲利浦·科特勒的弟弟米尔顿·科特勒到中国来,也有不少人花了近万元人民币听了一场不痛不痒的讲座,其最大的价值可能是和菲利浦·科特勒的弟弟合影留念。我不主张排斥西方的东西,但也大可不必对西学狂热地追捧,以至到了盲目崇拜的地步。我们最应该讨论的是如何超越以往
In June of this year, Jack Welch will be invited by the relevant commercial agencies to come to China. Chinese entrepreneurs who are invited to participate in the talks are said to have bought tickets, and even reporters who come to interview can not be exempted. It reminds me not long ago, the “marketing management” author Philip Kotler's younger brother Milton Kotler to China, there are a lot of people spent nearly ten thousand yuan listened to a superficial Lecture, its greatest value may be taken with Philip Kotler's younger brother photo taken. I do not advocate the exclusion of Western things, but also need not fanatical pursuit of Western learning, even to the point of blind worship. What we should most discuss is how to go beyond the past