企业文化不应该是虚幻的、挂在墙上的标语口号,而是从企业日常经营管理实践中“生长”出来的,特别是从企业经营管理中的各种问题中孕育生发而来的。天津达仁堂京万红药业有限公司的企业文化理念,就是与企业的现状和问题密切相连的:2007、2008年前后,企业状况一般,年销售收入6千万左右,员工月工资收入才一千多,工作积极性也低,许多工作处于“推着走”的状态。当时刚走马上任的总经理刘文伟提出:“一切依靠员 Corporate culture should not be illusory slogans hanging on the wall, but from the daily business management practices ”growth “ out, especially from the business management of a variety of problems in germinal germination . Tianjin Darren Church Beijing Wanhong Pharmaceutical Co., Ltd. of corporate culture concept, is the status quo and problems with the business are closely linked: 2007,2008 years ago, the general status of enterprises, with annual sales income of 60 million, the monthly salary of employees only More than a thousand, enthusiasm for work is low, many of the work in the ”push away“ status. At that time, Liu Wenwei, the general manager who took office immediately, put forward: ”All rely on staff