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中南林业科技大学熊曦博士的专著《区域产业品牌形成机理及其培育策略研究》(2015年10月由经济科学出版社出版),阐述了区域产业品牌的科学内涵,分析了区域产业品牌的形成机理,提出了培育区域产业品牌的系统性策略,研究视角新颖,研究方法科学,研究结论的指导性强,对各地区培育区域产业品牌,提升区域竞争力具有较大的指导意义。通读全书,我认为是一部研究区域产业品牌创新的力作。一是理论创新性强。现有的品牌研究大多局
Central South University of Forestry and Technology Dr.Xiong Xi’s monograph “the formation of regional industry brand mechanism and its cultivation strategy” (October 2015 by the Economic Science Press), expounded the scientific connotation of the regional industry brand, analysis of the formation of the regional industry brand Mechanism, put forward a systematic strategy to cultivate regional industry brand, the research perspective of novel, scientific research methods, the conclusions of the research guidance is strong, to all regions to cultivate the regional industry brand, enhance regional competitiveness has greater guiding significance. Throughout the book, I think it is a study of regional industrial brand innovation masterpiece. First, theoretical innovation is strong. Most of the existing brand research