现今的一些中小企业要与财大气粗的大企业争夺市场,在人力、物力、信誉等方面都处于劣势,难以与大企业竞争。在这种情况下,专家们说可利用“市场空隙哲学”的原理,为自己的产品开发市场。这种哲学的一般做法是,除了替自己的产品或服务建立更明确、更新、更特别的市场定位、形象和性格外,还要在自己的市场范围内(有时甚至是在市场范围之外)发掘目 Nowadays, some small and medium-sized enterprises have to compete with the large and diversified enterprises for the market. They are at a disadvantage in terms of manpower, material resources, and credibility, and are difficult to compete with large enterprises. In this case, experts say that they can use the principle of “market gap philosophy” to develop markets for their products. The general approach of this philosophy is to not only establish a clearer, newer, more specific market position, image, and personality for its own products or services, but also within its own market (and sometimes even outside the market). Excavation