华尔街金融市场中流传着这样一句古老的格言,“市场由两种力量推动,贪婪与恐惧”。这个说法尽管比较简单,但十分传神地表达了心理因素在投资决策中的地位。然而长久以来,很多投资者似乎已忘记了这句话。直到20世纪后期,人们重又注意到了投资决策和心理过程的相互作用,投资学和心理学的交融突破了传统 There is such an old adage in the Wall Street financial markets that “the market is driven by two forces, greed and fear.” Although this statement is relatively simple, but very vividly expressed the psychological factors in the investment decision-making position. However, for a long time, many investors seem to have forgotten this sentence. It was not until the late 20th century that people once again noticed the interaction between investment decision-making and psychological process. The integration of investment and psychology broke through the tradition