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面对当下愈发激烈的卫视竞争格局,如何觅求生机?二线卫视的营销迷局又该如何打破?得年轻人者得天下。从2013年开始,湖北卫视就坚定不移地开启年轻化转型,打造了《我的中国星》、《如果爱》、《我为喜剧狂》、《一起出发》等多档青春活力的大型季播综艺节目,并迅速成为省级卫视前十强中发展
The face of the increasingly fierce competition in the TV industry, how to seek vitality? Second-tier TV’s marketing puzzle how to break? Young people have the world. From 2013 onwards, Hubei Satellite TV will unswervingly open the young transformation, creating “my Chinese star”, “if love”, “I am crazy for comedy”, “together” and other multi-file youthful and energetic large season Broadcast variety shows, and quickly become the top ten provincial-level satellite TV development