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危机是无法彻底避免的,但企业可以预见危机,并且在危机发生后,有效管理、控制危机,最终让危机消弭于无形。如今,明智、负责的企业都建立了危机应对制度,以帮助自己未雨绸缪,并且在出现危机局势后更加有效地做出反应,这样的制度包含以下要素:·危机应对手册:拟定一份指南,详细阐述危机应对原则和行动;高层管理团队应充分了解手册的内容,同时该手册应定期得到更新·例行危机应对培训:对公司主要高管进行定期培训,使他们了解可能出现的状况,知道如何应对实际的危机局势·监督与情报收集:制定一套机制,帮助公司密切关注媒体动向及互联网上的讨论,以便及早发现危机的苗头做到有备无患,是应对危机的最佳策略,而一旦危机爆发,以下八大危机应对原则十分有效,值得企业认真考虑:
Crisis can not be completely avoided, but businesses can anticipate the crisis, and in the crisis, the effective management and control of the crisis, the eventual elimination of the crisis invisible. Today, smart and responsible businesses have all built crisis response systems to help them anticipate and respond more effectively to crisis situations that include the following elements: · Crisis response manual: develop a guideline in detail Describe the crisis response principles and actions; top management team should fully understand the contents of the manual, and the manual should be updated regularly · Routine crisis response training: Regular training of key executives to enable them to understand the possible situation and know how Responding to the actual crisis situations · Supervision and intelligence gathering: A mechanism is set up to help companies closely monitor media trends and discussions on the Internet in order to find out the signs of the crisis as early as possible. It is the best strategy to cope with the crisis. Once the crisis breaks out , The following eight principles of crisis response is very effective, it is worth serious consideration: