一、为什么需要出版策略本文所探讨的专业图书出版策略,是指针对出版社内一个业务版块所应采取的策略,它在出版社的战略指导下为总体战略提供服务和支撑。清晰有效的出版策略是保持可持续发展的基石, First, why do we need a publishing strategy? This article discusses the strategy of publishing a professional book, referring to a publishing company for the business section of the strategy to be taken, under the guidance of the publisher’s strategy for the overall strategy to provide services and support. Clear and effective publishing strategy is the cornerstone of sustainable development,