在中国,为了与消费者进行心理战,经理人们使出了浑身解数,他们花费重金进行产品测试、引入最先进的测量仪器,甚至引入人类学研究。但是,真正能进入消费者内心的只是少数品牌和产品。波士顿咨询公司通过专门的调查试图拨开重重迷雾,发现中国消费的真相。针对中国市场的“消费升级”趋势,波士顿咨询公司大中华地区合伙人兼董事总经理廖天 In China, in order to engage in psychological warfare with consumers, managers have done all they can to make the most of their product testing, introducing state-of-the-art measuring instruments and even introducing anthropological research. However, only a small number of brands and products are really able to enter the heart of consumers. Boston Consulting Group, through a special investigation tried to put away the fog, the truth of China’s consumption. For the Chinese market, “consumer upgrades” trend, Boston Consulting Group Greater China partner and managing director Liao Tian