从来没有哪届世界杯足球赛像本届一样受到国人如此地关注。中华大地不单出现“全民皆球”的热闹局面,而且上演着一场毫不逊色于足球比赛的经济战。但是,究竟有哪些行业、企业充分挖掘出了这次商机?哪些行业、企业反应迟钝,丢失了这座金库中本应属于自己的财宝?剖析其中的成败得失,不仅对日后将陆续举办的“世界杯”、“奥运会”经济金库的开启极具指导意义,而且有利于我们关注整个体育这个新兴的产业,把它作为一个新的经济增长点来开发。 No FIFA World Cup game has been so concerned about by people like this one. China is not only the emergence of earth, “all the people are the ball,” the bustle of the situation, but staged a no less than a football match economic warfare. However, what industries and enterprises have fully tapped this business opportunity, which industries and enterprises are unresponsive and have lost their treasure in this vault? To analyze the success or failure of these vaults, not only for the future, The opening of the “World Cup” and “Olympic Games” economic treasuries is very instructive and helps us to focus on the emerging industry as a whole sports industry and develop it as a new economic growth point.