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在经历了规模扩张之后,中国各卫视频道真正步入一个以丰富内涵为主的品牌竞争时代。品牌竞争,其实质而言就是特色竞争、个性竞争、营销竞争。山东卫视的一系列努力,富有深刻的启发和借鉴意义。在经历了规模扩张之后,中国各卫视频道真正步入一个以丰富内涵为主的品牌竞争时代。品牌竞争,其实质而言就是特色竞争、个性竞争、营销竞争。特色和个性的塑造,营销的创新和突破是当下卫视共同的一个话题。但是,究竟该如何去形成特色和个性,创新营销方式从而构建品牌呢?这一点,恐怕不是每个卫视都能做的尽如人
After experiencing the scale expansion, all TV channels in China have really entered an era of brand competition dominated by rich connotation. Brand competition, in essence, is characterized by competition, personality competition, marketing competition. Shandong TV a series of efforts, full of profound inspiration and reference. After experiencing the scale expansion, all TV channels in China have really entered an era of brand competition dominated by rich connotation. Brand competition, in essence, is characterized by competition, personality competition, marketing competition. Characteristics and personality shaping, marketing innovation and breakthrough is a common topic of the current TV. However, exactly how to form the characteristics and personality, innovative marketing methods to build the brand? This, I am afraid not every TV can do as much as people