保龄球运动有这样一个特点,即各保龄瓶之间存在一定的内在联系,只要恰当地击中关键一个球瓶,这个球瓶就会撞倒一大片其他球瓶。“保龄球”战略就是企业拓展市场时,要占领整个目标区域市场,首先攻占整个目标市场中的关键市场——第一个球瓶。然后,利用这个关键市场的巨大辐射力来影响周边广大的市场,以达到占领大片市场的目标。在经济全球化过程中,企业要提高全球化经营能力,国际经 Bowling has such a characteristic that there is a certain inherent relationship between the bowling bottles, as long as the proper hit a key bottle, the bottle will knocked down a large number of other bottles. “Bowling ” strategy is to expand the market when the business, to occupy the entire target area market, first of all captured the key target market throughout the market - the first ball. Then, use the huge radiation power of this key market to influence the vast surrounding markets in order to achieve the goal of occupying a large market. In the process of economic globalization, enterprises should improve their global management ability and international experience