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“广告心理学”这门课涵盖的内容宽泛,理论性较强,需要记忆和理解的内容较多,学生对这门课的重视程度不够,特别是对于艺术与设计系的学生来说,理论内容庞杂、实际应用性不足导致他们学习的积极性不高。为提高该门课程的教学效果,任课教师基于建构主义理论改革“广告心理学”的教学模式,采取转变教学方式、采用实际案例教学、转变教学内容、重视学生的主体地位等措施,收到了良好效果。不仅教学效果有明显改善,学生实践能力和综合素质也有显著提高。
“Advertising Psychology” This course covers a wide range of theoretical, strong, need to remember and understand more content, students not enough emphasis on this course, especially for art and design students , The theoretical content is complex, the actual lack of practicality led to their enthusiasm for learning is not high. In order to improve the teaching effect of this course, based on the teaching mode of Constructivism Reform “Advertising Psychology ”, the teachers take the measures such as changing teaching methods, using actual case teaching, changing teaching content and attaching importance to the dominant position of students To good effect. Not only the teaching effect has been significantly improved, students’ practical ability and overall quality have also been significantly improved.