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庞井君国家新闻出版广电总局发展研究中心主任转型与改革:视听新媒体大发展的重要启示视听新媒体发展格局已成,发展趋势不可逆转。着眼广播影视和视听新媒体行业未来发展繁荣,相关大思路、大战略将逐步得以确立,从而推动视听传媒行业释放出巨大生产力,实现跨越式发展。我这里特别强调两点,一是转型,二是改革。目前从整个视听传媒行业发展格局来看,
Pang Jingjun Director of Development and Research Center of State Press and Publication Administration of SARFT Transformation and Reform: An Important Enlightenment for the Great Development of Audiovisual New Media The development pattern of audiovisual new media has become a trend that is irreversible. Focusing on the prosperous future of the radio, film, television, audio-visual and new media industries, relevant major ideas and grand strategy will be gradually established so as to promote the audio-visual media industry to release tremendous productivity and achieve leapfrog development. I emphasize here two things: first, transformation; second, reform. At present, from the entire audio-visual media industry development pattern,